Negotiation Power: The Agent's Advantage
Negotiation Power: The Agent's Advantage
Agents negotiate daily and understand which concessions matter most to sellers. They craft offers that strike the right balance between price and terms, and they know how to present contingencies so sellers feel confident. Agents also manage counteroffers, keeping emotions out of the process while protecting client interests.
Their market perspective allows realistic anchoring — presenting evidence for price adjustments using comparables, market velocity, and known seller motivations. Agents also help navigate tricky situations like appraisal gaps, inspection controversies, or repair credits, proposing solutions that keep deals alive. Their credibility can persuade listing agents in ways buyers without representation often cannot.
Ultimately, agents are negotiators and problem-solvers. Their involvement often results in better financial outcomes and smoother transactions, especially in tight markets
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